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5 months ago ::
Aug 27, 2008 - 11:38AM
#1
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Rock Financial cuts Pistons Sponsorship
The Michigan-based mortgage
lender is no longer the major sponsor for the Detroit Pistons, the NBA
team and The Palace of Auburn Hills said Tuesday.
Rock
Financial's parent company, Livonia-based Quicken Loans Inc., is owned
by Dan Gilbert. Quicken has decided to focus its marketing efforts
toward the NBA team that Gilbert owns, the Cleveland Cavaliers, who
happen to play in Quicken Loans Arena, Dan Hauser said. -- The Detroit
News
# "Quicken Loans, our national lending platform, has a
national NBA sports presence through our relationship with the
Cleveland Cavaliers and Quicken Loans Arena. Rock Financial is a local
brand, and it makes more sense to channel our marketing attention
toward our national Quicken Loans platform," Elizabeth Jones, Quicken's
vice president of communications, wrote in an e-mail statement to
Crain's Detroit Business. -- Crain's Detroit Business
First of
all why was the funding not cut as soon as Gilbert bought us. Granted
there really wasnt a Cavs-Pistons rivalry when he bought us, but I
think since 2006 Gilbert has realized he cant support Detroit anymore.
I hope this money goes to the 2010 offseason!!!
"You can't put a size limit on my heart. I'm 7'6'' out there. I'm Yao Ming." -Delonte West
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5 months ago ::
Aug 27, 2008 - 07:18PM
#2
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== Cavs == Browns == Indians == Gladiators ==
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5 months ago ::
Aug 27, 2008 - 11:58PM
#3
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REVERSEtheCURSE {witness}
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5 months ago ::
Aug 28, 2008 - 12:09AM
#4
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This was actually a concern for me. I mean having the owner of your team financially support and sponsor arguably your biggest rival. I'm glad they cut ties.
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5 months ago ::
Aug 28, 2008 - 08:06AM
#5
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finally......nice dan. Just give lebron what he wants and its all G double O, D good.
"I GOT NOW I DONT CARE WHO GOT NEXT"
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